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Image from Freepik The realm of software development is in a constant state of evolution, driven by technological advancements and the ever-changing demands of the market. As we delve into 2024, several key trends are shaping the industry, influencing how developers work, what technologies they adopt, and the kinds of applications they create. This article […]

Image from Freepik Artificial Intelligence (AI) continues to evolve at an unprecedented pace, transforming the way we live, work, and interact with the world. As we step into 2024, let’s find the top seven AI trends that are shaping our future. 1. AI-Enabled Chips AI-enabled chips are revolutionizing the tech industry by accelerating the processing […]

Image by pch.vector on Freepik In the ever-evolving landscape of search engine optimization (SEO), staying ahead of the curve is paramount to success. One of the most significant developments in recent years has been the rise of voice search. Moreover with the increasing popularity of voice-enabled devices like smartphones, smart speakers, and virtual assistants, optimizing […]

In the fast-paced world of digital marketing, staying ahead of the curve is essential to ensure your strategies are effective and relevant. As we dive into 2024, new trends and technologies are shaping the landscape of marketing in the USA and beyond. To help you navigate these changes, we’ve compiled a list of the top […]

As an entrepreneur, one of the decisions you need to make when developing a mobile application is whether to go for native or cross-platform development. Both have their pros and cons, and the choice you make depends on your specific needs and goals. Native app development involves creating an application that is optimized to run […]

The Privacy Paradox: Unpacking Google’s Latest Move In an era where digital privacy is a paramount concern, Google’s efforts to redefine ad-privacy standards have been met with scrutiny. The tech giant’s initiative, known as the Privacy Sandbox, aims to replace traditional cookies with a system that enhances user privacy. However, recent internal documents from the […]

Conversion Rate Optimization in E-commerce: Maximizing Sales and Revenue In today’s competitive e-commerce landscape, driving traffic to your online store is just the first step. The primary aim is to convert those individuals visiting the website into customers who make purchases. This is where the practice of conversion rate optimization (CRO) becomes essential. CRO is […]

Every day, millions of users turn to Google Search in pursuit of valuable information. Whether it’s finding the best restaurant in town or researching complex topics, Google’s goal is to connect people with high-quality content. However, the digital landscape is not without its challenges, including spammers and low-quality content creators. Google’s Ongoing Battle against Spam […]

In the vast landscape of e-commerce, the success of your online store hinges on the ability to drive traffic to your website. In this blog, we will explore a range of effective marketing strategies to help you attract more visitors, engage potential customers, and ultimately boost your sales. Let’s get started with these essential strategies: […]

In the domain of web design, the aesthetics wield significant influence on user engagement. The use of colors possesses the ability to stir emotions, shape perspectives, and direct user actions. Understanding color psychology becomes crucial for web designers aiming to create impactful and engaging online experiences. Delving into the realm of color psychology in web […]

In the dynamic realm of technology, software development stands as the backbone, propelling innovation and driving progress across industries. Yet, amid the fervor of crafting intricate code and architecting digital solutions, lies a formidable adversary – the pervasive challenge that haunts developers and engineers alike. This challenge transcends the boundaries of programming languages, methodologies, and […]

In the dynamic landscape of modern business, the ability to adapt and evolve is paramount to success. In industries ranging from healthcare to finance, companies face a constant war for relevance and efficiency. Amidst this battlefield of competition, the utilization of custom software development services emerges as a strategic advantage. Collaborating with a custom software […]

In today’s fiercely competitive business landscape, companies across various sectors are constantly seeking innovative ways to scale up their operations and stay ahead of the curve. One of the key strategies gaining momentum is the adoption of custom software development services offered by specialized firms. As businesses navigate through the complexities of growth, leveraging the […]

In today’s interconnected digital landscape, web applications play a pivotal role in driving businesses, enhancing user experiences, and facilitating seamless interactions. However, the widespread usage of web applications also makes them attractive targets for cybercriminals. To ensure the integrity, confidentiality, and availability of your web applications, it’s essential to adopt robust security measures. So in […]

In the ever-evolving landscape of digital marketing, programmatic advertising stands out as a dynamic and revolutionary approach to reaching target audiences. This automated method of buying and selling ad inventory has transformed the way brands connect with consumers online. Let’s demystify the world of programmatic advertising, exploring its nuances, benefits, and key strategies for success. […]

Preparing for the Future: In the realm of successful digital marketing strategies, social media marketing has become an indispensable and essential component. With billions of active users across various platforms, social media offers businesses unparalleled opportunities to connect with their target audience, boost brand awareness, drive traffic, and increase conversions. As we look into 2024, […]

In today’s fast-paced digital age, it’s becoming increasingly important for businesses to have a strong online presence. And one of the most effective ways to achieve this is through digital marketing. Whether you’re a small business owner or the CEO of a large corporation, understanding the importanceof digital marketing can help you reach more customers, […]

Introduction: In this digital age, social media has become an integral part of our lives. From individuals connecting with friends to businesses expanding their reach, social media platforms offer unprecedented opportunities for interaction and engagement. To tap into this vast potential, savvy marketers have adopted a multi-channel social media marketing approach. By leveraging multiple platforms […]

In the era of rapid digital transformation, businesses are increasingly turning to cloud computing as a fundamental driver of growth and innovation. The shift from traditional on-premises IT infrastructure to cloud-based solutions has revolutionized the way companies operate, offering a myriad of benefits that foster efficiency, scalability, and cost-effectiveness. Understanding Cloud Computing Cloud computing in […]

The total number of active virtual reality users is forecast to reach 171 million by 2018. The VR market is set to grow at an extraordinary rate in the coming years, with revenues from virtual reality software alone forecast to increase by over three thousand percent in four years. Right now, VR is the most powerful and […]

Research proves that significant improvement in online customer experience can boost revenue gains in a huge way. With rapid technology advancements, companies are looking for better user experience for their customers by simplifying the way of interaction with the websites. The more software experiences become like the natural world, the more users are pleased with […]

Image by Freepik Data has become the lifeline of any digital business, yet digital security vulnerabilities are escalating at an alarming rate. It has become evident that no organization, regardless of size, is immune to data security threats—not even industry giants like Yahoo. In today’s data-driven technological landscape, companies find numerous opportunities to share, analyze, […]

2017 has been a very rewarding year so far. Out of many remarkable things of 2017, the EdTech world has been showing constant promising results. E-learning has taken the centre stage in the education industry, with a number of institutions setting a stronger ground for digital education along with the traditional learning path. Nowadays, becoming […]

Image by Freepik What is the Blue Whale Challenge? The Blue Whale Challenge is an infamous online game that has tragically captured the lives of numerous teenagers worldwide. Originating in Russia in 2013, the game reportedly began with a group called ‘F57’ on VKontakte, Russia’s largest social network. The first suicide linked to the game […]

With smartphones and tablets being the most important channel to focus on if you want to take your business to the next level, establishing a mobile presence is more important now than ever and has provided an opportunity for businesses to create more meaningful interactions with their users. So if you have an e-commerce website […]

Gartner predicts $2.5M per minute in IoT spending and 1M new IoT devices to be sold every hour by 2021. Internet of Things, commonly known as IoT is already proving to be a game-changing IT innovation. The revolution in cloud computing, mobile and wireless technology over the last decade has made IoT a dominant player […]

The landscape of web design is rapidly evolving in its very own space. The scope for huge experimentation and innovation in all creative fields including web design makes the emerging trends a driving force for change every year. And 2017 is no different. The technology revolution and its ever empowering tools allow a greater freedom […]

Every new day, thousands of new apps are launched in the marketplace. With apps integration now possible into self-driving cars, wearables, drones, digital assistants etc. billions of users download it on their smart devices such as tablets, smartphones, vehicles, watches, kitchen and home appliances, etc. Here lies the uprising pressure for every enterprise to meet […]

This year, Voice-based search forms a new set of challenges for digital marketers but it also gives rise to plenty of new opportunities in the SEO landscape. We realize that search engines are getting smarter and voice search options are much faster than text based search as it amuses us with a smooth hands-free experience. […]

With every passing year, the new set of trends initiates a game-changing impact in the world of SEO. To keep pace with the evolving digital landscape, marketers need to re-evaluate on the current digital marketing strategies to improve the website ranking, boost engagement and enrich branding accordingly. Video marketing is already proving to be a […]

“And now we welcome the New Year, full of things that have never been”― Rainer Maria Rilke We know that the New Year resolution taken at the beginning of this year is chasing you all around which you couldn’t keep up till now. As 2017 is one month more to go, there is still time […]

Ever since the launch of smartphones, apps have become an integral part of our daily life. People want to get their jobs done on the move be it in phone, tablet or laptop. Choosing the most appropriate custom-built enterprise mobile app for your organization has never been an easy task. With all the third party […]

Fitness and personal healthcare industry is becoming a larger Marketplace day by day. With the advancement of technology, ‘the industry’ is adopting all new Web 2.0 standards for operational excellency. It is no longer a mandate for the Fitness, Day Spa, Salons or Yoga Service providers to limit their choices with single business studio association. […]

As a ‘state of the art’ Mobile App developer in New Jersey, we have to keep up with the ever-changing space of technology paradigm shift in a continuous mode. We have been working with numerous clients from various enterprise and industries to shape their business needs successfully on both web and mobile platform. While doing […]

Every moment in life, every opportunity is a choice to innovate and have an impact”- Frances Colon. Once again we are proud to see Sundar Pichai, Mr. Perfectionist to present their latest innovation to all high-end Android phone users, giving its’ competitors a run for their money. Here comes the big news: Google has officially […]

  The Apple iPhone 7 is still the talk of the town even after its two weeks of the launch at a jam-packed Bill Graham Civic Auditorium in San Francisco on September 7th. The much-awaited iPhone 7 has hit the town with brand new features. But wait! It might not feel like the “whole new […]

Remember John Hanke, the tech explorer who helped shape Google Earth a few years back? The dreamer founded his startup Keyhole in 2001 with a vision to revolutionize the world of Augmented Reality through his own eyes. The brainchild product of this company was the program called Earth Viewer later renamed as Google Earth as […]

It’s a dream come to true for every developer far and wide to be a piece of world’s most remarkable trade conference sorted out by two powerful tech goliaths: Google and Apple. With the closure of the current year’s outstanding tech meetings, we are almost there to crown the untold winner and draw a line […]

WWDC keeps surprising the tech-world and us with its amazing features every year. This year was no different. The experience beyond expectation kept us amused all over through this 5 days extravaganza. The phenomenal presentation by Tim Cook and team left us spectacle at every second. 5,000 total attendees from 74 countries along with 72% first-time attendees and millions of users watching on live streams couldn’t stop clapping with every bespoken idea that was announced on this 27th year of WWDC in California. We are thrilled to enlighten on few key highlights of the event below: MAC OS Say good-bye to OS 10 as we welcome the re-branded MAC OS at this season of WWDC.

Ever wondered how top-notch retailers gaining popularity over e-commerce industry over years? A well-thought out plan did all the magic for them. The same magic can be a game-changer for your e-commerce site without the help of any wizard. Irrespective of their company size, they are no genius in outlining their exclusive business model. They […]

The marketplace ecosystem keeps changing. To keep pace with the contemporary trend, every enterprise-small to large has to create an imperative endurance in cyberspace. If your brand name does not appear in the World Wide Web, you might sound alien to a major chunk of your end-user. Before you believe us, check these amazing facts […]

The whole purpose of creating an app is to make people download your product. Creating an interesting app is not enough; you have to make the users notice it. But how can the users find your app in this competitive landscape where each and every app is vying for attention. Let’s discuss about some effective […]

Many of you might have felt the surge of joy after watching Julia Roberts in “Eat, Pray, Love”. The story revolves around a woman who undergoes a healing process, a drastic change in lifestyle after she encounters with the benefits of prayer and yoga in India. The journey of self-discovery makes her life totally different. […]

Do not underestimate the intelligence of your audience! If you think that they do not have the time or energy to sift through their content, you are highly mistaken. Relevant content is and will always remain an essential asset. It is an infallible technique to boost your conversion rate, impress your audience and improve your […]

Have you ever wondered why your website is not garnering enough interest it should? Is it affecting your revenue generation? Maybe you should have a look at the conversion funnel and optimize its usage. The idea essential to conversion optimization is to maximally use the traffic you have already paid for. Are you in sync […]

The right way to mobile app optimisation The statement mobile marketing is crucial for any business is now passé. Now the emphasis is more on the statistics to understand consumer behavioral pattern and how it can determine the flow of the traffic. But the question remains whether it can be a sustainable approach? The rise […]

Remember Penguin, the Google algorithm that mercilessly censored dodgy websites that manipulated links to generate traffic? If that wasn’t a lesson in keeping a clean profile and keeping up with the times, Google’s new algorithm, effective as of 21st April, 2015 surely will tweak the way you handle your mobile SEO strategies. How is this […]

Mobile e-commerce websites are all the rage now, claiming to take responsibility for the current rise in product browsing from mobile devices, and why not? Don’t we just love whipping out our cell phones to find a restaurant, set a reminder, or Google facts to support our stance in some hugely intellectual discussion? So why […]

“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C. Clarke Wearable technology has traversed the gulf between imagination and reality by arriving on the latest scene of tech revolution from the pages of science-fiction and spy films and novels. We’re yet to be enslaved by the totalitarian power of Ray Bradbury’s Seashells, but […]

It would be wrong to say that India is a nouveau hub of global outsourcing industry. The wave came and settled, it’s no longer a fad, but it’s in fact one of the largest industries with a growth rate that skyrockets every year. Outsourcing was a novel trend a decade ago, and over the years […]

“The Apple Watch is beautiful, but not a must have device” says Mashable. Over the past few years, various companies have been dabbling in wearable devices. From Samsung Gear to the Moto 360, they have been made to enhance and complement the already burgeoning features of smartphones. Apple claims to have been working on the […]

TULI eServices’ Pvt. Ltd. has been providing relevant technological support to organizations involved in philanthropic work for quite some time and most recently we helped to re-launch the website of Autistic Society of Bengal at WelcomArt Gallery (ITC Sonar). Launch of the New Website (Image source: TULI eServices Pvt. Ltd.) Inaugural ceremony accompanied by Indrani […]

Unsure why your efforts to engage in social media hasn’t been as fruitful as you’d hoped? Change the way you interact with these 3 important points. Social media interaction for businesses is often less about templatized posts and tweets, and more about grasping and observing the psychology of the target demographic. Many startups fumble with […]

Will your business receive a sufficient boost if you launch an online store? You really can’t go wrong with reduced start up costs, uninterrupted availability, lower marketing costs, potential for global reach and much more. E-commerce business solutions add a new dimension to an enterprise. The internet is currently the most popular platform for boosting […]

Magento, one of the most popular and powerful e-commerce platforms have announced the discontinuation of their Go/Pro services aimed at small to medium sized businesses this February. Magento Go was the perfect solution for small businesses to set up an online store without much technical know-how. With Magento Go, retailers didn’t have to worry about […]

It’s surprising that even with a huge chunk of retail businesses taking advantages of global exposure and ease of the internet, very few of them actually invest in E-commerce conversion rate strategies. A bulk of the online marketing strategies include intensive social media marketing, use of related keywords, strategic ad placement, etc – however very […]

Mobile applications are all the rage – they are the vehicles of change businesses are harnessing to take their growth potential to the next level. The compatibility of apps across various platforms and devices makes them a viable option to extend the reach of the business, transcend location-specific difficulties and to create a more productive […]

The most significant game-changer in a business is the inception and adoption of an idea that is designed to super-charge it towards exponential growth, sustainability and recognition. The current wave of advancement and escalation that businesses should align themselves with is the notion of mobility, or more importantly Mobile App Development. When mobile phones first […]

Chuck Price reckons that ‘The Penguin 3.0 Rollout Will Bring Tears to Your Eyes‘ and even quotes Mark Cutts in San Francisco, 2012 ” You don’t want the next Penguin update. The updates are going to be jarring and jolting for a while.” Google’s algorithm, code named Penguin, is the head-hunter for websites which try […]

How Predictive Analytics could cheer up SMEs!! “Yesterday is a history, tomorrow is a mystery but today is a gift. That’s why we call it the present” – the wise turtle in Kung Fu Panda. Quoted from Eric Siegel’s ‘Predictive Analytics –The power to predict who will Click, Buy, Lie or Die. How interesting is […]