The most significant game-changer in a business is the inception and adoption of an idea that is designed to super-charge it towards exponential growth, sustainability and recognition. The current wave of advancement and escalation that businesses should align themselves with is the notion of mobility, or more importantly Mobile App Development.

When mobile phones first appeared, they brought about a significant change in personal interaction; people became more connected by going beyond the traditional methods of communication. Gradually, the adoption of mobile technology became an inalienable part of professional and business communication as well. The access and flow of information became uninterrupted as previous time frames gave way to a newer, more efficient scope of business decision making, execution and delivery of goods and services. The coming of age of Wi-Fi connectivity also brought about the increase in the use and scope of Mobile Apps across various devices in boosting business strategies while on the go.

Enterprises gradually recognized the potential that Mobile Apps possessed in introducing new business tactics, novel methods of workflow management as well as a channel that made them more accessible to their customers, thereby being able to robustly respond to the tough demands of the current generation of consumers.

The wheel of change

The adoption of Mobile Apps in business strategies can be attributed to the positive experience people have had in using myriad apps in personal communication, and it wasn’t long before the same intuitive and productive experience was expected to be implemented productively in all kinds of business applications. Over the years employees have started using their mobile devices as a complimentary alternative to their laptops and the reliance on such technology affords businesses the scope of letting them access company resources from anywhere in the world, reduce cost by providing the opportunity of desk less work environments as well as the possibility of working from remote locations which in turn contributes to heightened productivity.

What kind of app would your business benefit the most from?

Do you and your target audience benefit from a standalone app or by the implementation of resilient and effective Mobile ERP solutions to remove bottlenecks in significant decision-making and execution?
A retail business for example, would gain much momentum by investing in Mobile app development which allows their customers to browse catalogues online and even make purchases. Bigwigs such as Amazon and Flipkart are already taking advantage of this opportunity by letting their customers make transactions seamlessly across laptops, mobile phones and tablets and even offering lucrative discounts to users who are taking it in their stride to adopt the latest technology. Similarly, travel and tourism businesses stand to gain much from a Mobile App by opening up the possibilities of vacation reviews, interactive suggestions and bookings. News and other informative websites are also promoting exclusivity through their respective applications with notifications and alerts for breaking news and other incidents that the user might care about.

Which platform to choose

The number of platforms which can effectively make use of Mobile Apps for business decisions are practically endless. iOs, Android, Windows, Blackberry and Bada all have their respective markets, but of them iOS and android apps are most likely to be successful because of the sheer number of users and supported devices.

Monetizing the app also goes hand in hand with usability and strategizing; offering a free or ‘lite’ version of the app at first and a premium version which unlocks more lucrative features are a common way of generating revenue from Mobile Apps.

Does your business benefit from a Mobile App or a Mobile Website?

While a mobile app can only be accessed on specific platforms on specific devices, a mobile website is compatible across platforms and can be properly viewed on any device. It can either be an extension of the agency’s web page or tailored specifically with added functionalities for mobile devices. A mobile application usually goes beyond the traditional offering of information and comes equipped with specific functions like being able to simplify tasks through utility tools, make bookings or even conduct transactions.

How do you go about getting one developed for your enterprise?

In today’s world of rapid technological development, agencies can have their pick of developers who offer Mobile App development services across the world. Instead of relying on the native IT department to come up with an app, such projects can be outsourced to either freelancers or Web development companies. While the former may offer affordable rates, the latter has the significant advantage of vast experience in handling and understanding of development, deployment and marketing post launch.

To sum up

The most important aspect to look into before investing in a Mobile App is the impact it is likely to have on the scalability of the business and the target market. It is therefore imperative to conduct proper surveys before embarking on such a significant journey. Moreover, it is also very important to thoroughly test the app for hitches and bugs before rolling it out to the consumers. The potency of Mobile app development should be harnessed not only to promote brand loyalty, marketing or advertising but most importantly to embrace it in a manner that benefits that specific kind of agency in the long term.